Your website already ranks for a number of search terms on Google. Often we can easily improve the rankings of those existing search terms by tweaking the page.
In this step we assign the existing ranking search terms to existing pages on your website.
Your competitors will be ranking for search terms that you do not rank for but which may be valuable to your business.
Analytics And Conversion Tracking
Having Google Analytics set up correctly on your website is vital to help increase your Google rankings and the number of leads that come through your site.
Conversion tracking monitors the number of visitors that contact you via your website, either through your contact forms or via your business emails
Many website encourage visitors to contact them via phone. In this case it is important to know how many calls you are getting and how the callers found your number.
Most businesses have a Google My Business listing and potential customers will be contacting you via this listing. It is important to know how your GMB is performing.
If you have Google Analytics Set up then add Google Search Console to find out how people are finding your website on Google Search
Not all search traffic will come to your site via Google. Bing can provide up to 30% of your traffic. Installing Bing Webmaster Tools will enable you to make the best of Bing Search.
Responsive design means the website works well and looks good on all mobile devices and desktop.
Your website should be secured with https. If not visitors may not trust your site and this will affect your ranking.
On Page SEO (for Important Pages)
On pages designed to attract search traffic the first part of the meta title tag should contain the search term.
You should include a CTA in the page meta title tag.
There should be a CTA button, such as "Click To Call Now" above the fold on desk top pages and on the home screen of mobile devices.
Duplicate content on a website confuses Google as it may not know which page to rank. You may have multiple pages on your web site that have duplicate content, these are often location pages. You may also have content that has been copied from other websites without permission. On important pages duplicate content needs to be rewritten, combined or removed. Check for internal duplicate content with Siteliner
Generally for your important pages you want 2 or 3 links to other important pages on your site. Also you need 1 or 2 links going to external related pages on high authority sites.
A Google Business listing is an option for businesses and organizations to manage their online presence across Google, including Google Search and Maps. This helps customers find your business, and gives you the chance to tell your prospects about your business, products and services.
Similar to Google My Business except for the Bing search engine.
There are quite a few ways to optimize your listings including: Selecting the correct categories Add Complete information for Your Business Include related search terms in your descriptions Add Business Hours Keep Adding Relevant Photos Generate and Respond to Customer Reviews Let Customers Message You etc.
Ensure you add your business information in a consistent manner to as many relevant directories as possible.
A citation is any online mention of the name, address, and phone number of your business. Citations can be entries in local business directories, on websites, and on social platforms. Citations help Internet users to discover your businesses and can also impact your search engine rankings.